Our Story

Rosuka began long before we ever thought about starting a jewelry brand. It began on Oak Tree Road in Iselin, New Jersey, where our parents have run a small business for the past two decades.

We grew up in that store. As kids, and later as employees, we watched customers come in looking for the right bangles to match a lehenga, the perfect necklace for a sangeet, or a minimalistic jhumka that they'd wear every day for an indo-western look. We learned firsthand how to help someone find jewelry that actually fits their moment.

We grew up watching the Indian community there flourish through the restaurants, sweet shops, Diwali firecrackers up the street every year, and so much more. That sense of community and celebration is baked into how we think about jewelry.

Rosuka is us taking what we learned behind the sales counter and building something that can reach customers beyond Oak Tree Road, bringing that same interaction online.

And if you're ever in the area, you can still come in person at our family's store, Shagun, at 1358 Oak Tree Road in Iselin, NJ.

We're family-owned and run, and we're more than happy to offer a helping hand.